At Cannes Lions 2025, Spectrum Reach is creating a space where smarter media delivers better outcomes. From our VIEWS by Spectrum Reach executive interview series to roundtable conversations to curated hospitality, our Spectrum Reach Suite is a hub for strategic insight and real talk about advertising solutions.
Dave Campanelli, President Global Investment, Horizon Media
David Cohen, Chief Executive Officer, IAB
Mike Treon, Head of CTV & Video, PMG
Bill Michels, Chief Product Officer, Gracenote
Jon Watts, Managing Director, CIMM
Kasha Cacy, Chief Media Officer, Known
Jean Fitzpatrick, EVP, Commercial Strategy, IPGMB
Many CTV inventory providers are not sending essential post-campaign content data signals. Advertisers often receive impression data without enough context of where + how their ads were served. This discussion looks to demystifying CTV data fragmentation, by empowering marketers to make more informed decisions, optimize media buys, and ultimately drive better campaign performance.
Alex Valle, CPO, DoubleVerify
Laura Grover, SVP, Head of Client Solutions, EDO
Jack Cantwell, Global Head of Digital, Data & Technology, Carat
Dave Osborn, General Manager, Agentic Solutions, Microsoft
Lorry Destainville, Global Head of Product Partnerships, TikTok
Rob Klippel, SVP Product, Tech and Operations, Spectrum Reach
Discover how AI is redefining advertising performance through smarter, faster media optimization. This panel explores how dynamic AI-driven strategies can unlock greater efficiency, boost campaign ROI and drive meaningful business outcomes - across the open web and social media. Hear industry experts talk about how to do more with less while scaling precision, relevance and speed across every channel.
This podcast will discuss the pressing need for clarity and precision in media strategy. We dive deep into the evolving dynamics of media purchasing, shedding light on the varying quality of inventory sources and data sources. The goal of the podcast is to provide insights that allow for greater efficiency, transparency, and effectiveness for advertisers.
In today’s marketing landscape, data isn’t just for targeting—it’s reshaping the creative process itself. This panel brings together marketing leaders at the intersection of media and creative to discuss how performance metrics, audience intelligence, and platform trends are now essential ingredients in the creative brief.
Inclusive growth can’t be an initiative—it must be a strategy. This session brings together CMOs and brand leaders to discuss how they are integrating inclusive marketing across functions—from innovation and product to creative and partnerships—to drive sustainable growth and future-proof their brands.
