At Cannes 2026, Spectrum Reach is creating a space where smarter media meets the home. At Apartment 57, you can expect engaging executive interviews as part of our Views by Spectrum Reach series, dynamic roundtable discussions, and our curated hospitality that inspires you to escape the noise below – and just take a moment to relax in our house. This is where strategic insight meets meaningful conversations to drive advertising forward.
We can’t wait to have you join us.
- Efficient campaign planning with our exclusive data and AI-informed tool, Spectrum Reach Architect.
- Precise audience targeting with first-party data from 30+ million HHs, plus third-party insights from 70+ data partners.4
- Deterministic attribution connects ad exposure across screens to digital outcomes.
1. #1 Multiscreen video partner claim based on SR share of premium ad-supported streaming TV against competitors in SR markets (Nielsen Q3 2025) - and traditional TV share against broadcast competitors in SR markets (Nielsen Q3 2025).
2. Market/Release: Scarborough USA+ 2024 Release 1 Total (Jan23 - Apr24), Base: Spectrum Reach Markets, Target Households, access internet OR owns smartphone OR subscribes to cable or telco or satellite service. Up to 99% in the SR Footprint and 98% in the total US.
3. Nielsen NPower 3Q24-2Q25, Total Day, Live National Sports Events on Ad-Supported Cable & Broadcast TV, adjusted for new Media Rights Deals, including streaming exclusives & Local/Regional Sports coverage.
4. Spectrum / Charter Internal Reporting Q4 2025
Join us on the Croisette for an afternoon escape designed for what Cannes really calls for: good conversations, great people, and a moment to recharge.
Stop by anytime from noon onward for cocktails, light bites, balcony views, curated gifting, and a comfortable place to reset between meetings. From Supergoop sunscreen and Summer Fridays essentials to a few thoughtful surprises, we’ve stocked the space with everything to make your week a little smoother.
Not all impressions are created equal, but today’s market does not always price or measure them that way. As identity signals become less reliable and CTV continues to grow, marketers need better ways to understand which media environments are most likely to drive attention, memory, and business impact. This conversation will explore findings from CIMM’s recently published Navigating Quality study, examining how Media Quality can move from a broad industry concept to a practical input for planning, buying, optimization, and measurement. The panel will explore what premium means in today’s media market; why placement-level signals such as attention, context, ad load, time of day, and content environment matter; how buyers and sellers can work together to make quality more visible and actionable; and why CTV may be the most immediate proving ground for quality-based buying.
From the explosive growth of women’s sports to the increasing value of long-tail sports, the sports ecosystem is creating new opportunities for brands to drive meaningful impact.
Join us in Cannes at 4:00 PM for a dynamic panel discussion exploring what’s next for marketers, media, and growth. Then stay for Cocktails & Canapés an afternoon of drinks, conversation, and connections.
RSVP required to attend.
Rob Klippel, SVP, Advanced Advertising Products & Strategy, Spectrum Reach
Jerry Daykin, Head of International Media, Burger King
Jeremy Helfand, VP, Head of Prime Video Advertising, Amazon
Matthew Butts, Marketing Science, Samsung
Emily Ray, Sr. Director, Business Development, Yahoo
Robin Shore, Director, Business Development, LinkedIn
Social and videocentric platforms continue to capture a growing share of global ad spend, offering scale, automation, and sophisticated targeting capabilities. As marketers increase investment in these environments, the focus is shifting toward transparency, consistent measurement, brand integrity, and stronger optimization that correlates with outcomes. This session will examine how brands can maximize their digital investments within these powerful media platforms.
